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Affiliate marketing is a performance-based marketing strategy in which individuals or entities (affiliates) earn commissions by promoting products or services offered by another company (the merchant or advertiser). It is a mutually beneficial arrangement in which the affiliate helps drive sales, leads, or other desired actions, and in return, they receive a share of the revenue generated through their marketing efforts. Here are the key elements and concepts of affiliate marketing: Parties Involved: Merchant/Advertiser: This is the company that offers a product or service to be promoted. Merchants provide affiliates with marketing materials, such as banners, links, or tracking codes. Affiliate/Publisher: The affiliate is an individual, website owner, content creator, or marketer who promotes the merchant's products or services. Affiliates use their own marketing channels, such as websites, social media, email lists, or paid advertising, to reach potential customers. Consumer: The end user or customer who makes a purchase or takes the desired action, often through the affiliate's referral.

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